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Functional Practices > Market & Competitive Dynamics Competitive Analysis In many cases, the presumptions of experienced managers may be outdated, exaggerated, or just plain false. As important as correcting false assumptions is the reduction of uncertainty in the decision-making process. Competitive analysis facilitates confident decision-making based on facts as well as presumptions. Most competitive analysis findings are qualitative, not quantitative. The competitive analysis that we conduct helps clients understand their strengths and weaknesses compared to their competition, and helps clients incorporate this information into their strategic decision-making process. Acclaro helps companies to avoid making strategy decisions based on perceptions, assumptions, and past observations. Acclaro typically assesses:
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