Functional Practices > Market & Competitive Dynamics

Market Analysis & Opportunities

Modifying the strategic direction of a company or product line requires managers to be aware of external market opportunities. A critical purpose of market analysis is to ascertain the most attractive segments a company could be in -- given their core competencies and the strategic direction of the company.   The key is understanding the dynamics of current and potential segments and how well a company incorporates this information into its decision-making process.   Acclaro helps clients ensure that their companies are competing in the segments that are highly profitable, growing, and otherwise attractive.

Acclaro typically assesses:

• Market attractiveness (i.e., relative growth, customer needs, competitive threats and profit potential in each market segment)
• Company’s understanding of market dynamics
• Company’s influence in the market
• Capabilities for serving the market needs/wants
• Company’s positioning for profit and growth
• Company’s Market strategy